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Meet the Team


Gunter Preuss

President & CEO

Coming from the Black Forest Region in Germany, Gunter was born with a European Eye for Woodworking and Manufacturing. Having been a successful Entrepreneur taking multiple Woodworking and Store Fixture manufacturing companies to the tops of their industries, Gunter had a Vision for Unique Products that will change the way you think of Interior Wood Refinements.

Whether it is developing machines and processes for the manufacturing, or working on the most effective way to install our products, Gunter is a true Enthusiast for every project he dives into.


Erika Preuss

Chief Operating Officer

With 20 years in the Woodworking Industry ranging from Cabinet Production to Front Office Management, Erika has proven her ability to maintain the success of every company she has been involved in. Utilizing the skills and knowledge gained in her MBA, she maintains the financial side of the organization.


Kelsey Preuss

Engineering Manager

Gaining from the Pedigree set forth by Gunter, Kelsey is well seasoned in the Woodworking Industry. From the early days of truly hand-made custom cabinetry to executing the most unique wood working solutions for residential customers, Kelsey has been on every side of the Industry. His passion for getting the nitty-gritty details on every project help make him successful in Designing and Processing all forms of Custom Woodworking.


Justin Shull

Mountain Regional Manager

Justin is a Colorado native, born and raised in Colorado Springs and graduated from Colorado State University with his Bachelor Degree in 1997. Prior to joining Genesis Hospitality, he spent 6-years traveling around the country installing and project managing numerous high end commercial and residential properties.

For the past 17 years, Justin has called the Vail Valley home and served Genesis in a variety of roles: design, sales, installation and project management. He follows each job from start to finish, ensuring that each unique project meets the standard of excellence that clients expect from Genesis Innovations. His attention to detail and knowledge of the latest trends in the industry ensure a high-quality finished product with a stress-free process for the customer.

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Greg Armstrong

Regional Manager

Greg began woodworking in elementary school and has followed this passion for several decades, developing his career in various aspects of the industry. First as a custom cabinetmaker, then evolving into design and project management.  

Greg originally joined Genesis Innovations in 2001 as a Designer and transitioned into a Sales and Project management role.  In 2011 he left Genesis to pursue other opportunities and in 2015 relocated to Bozeman, MT.  Greg is now the Regional Manager for Genesis Innovations serving Montana, Northern Wyoming and Idaho. 


Rudy Pena

Operations Manager

Rudy is a Colorado-Native, born right here in Loveland, CO. He started on the shop floor with a small woodworking company and consistently excelled into management positions. After 2 years of working on the shop floor, taking leadership classes and attending management seminars, he was promoted to the shop foremen.  

In 2000, Rudy joined Genesis. He used his diverse experience in woodworking to focus on high-end face frame cabinets that couldn’t be manufactured in the shop. Again, Rudy quickly rose to a management position where he remained for 15 years. After a brief change of scenery in Tennessee, Genesis is happy to have Rudy back as Operations Manager, overseeing daily operations on the shop floor.


Erik Hammer

Chief Financial Officer

Erik migrated to Colorado in 1980 after graduating from Luther College in Decorah, Iowa. He returned to his home state in Wisconsin, for his MBA in Banking and Finance and returned to Colorado. 

Erik worked in the banking industry for 35 years before his conversion to the custom wood manufacturing industry.  Erik’s proven financial and analytical skills will dovetail nicely with his CFO role at Genesis. He prides himself on being customer service oriented. 

Erik enjoys cultural diversity (especially Mexican and Italian cuisine), traveling, golf, racquetball, curling, camping, hunting, and small music venues with friends.


Stacy Spears

HR Manager

Stacy was born and raised in Texas, but knew she belonged in Colorado from an early age. It took a ten year stint in engineering for Stacy to decide Manufacturing was more her style. She landed in Colorado some 16 years ago and knows she is home. She loves all that Colorado has to offer, especially exploring new areas and hiking trails.

Stacy has been in Human Resources going on 22 years and thrives in an environment where she can help people see their potential.

Our People: Meet the Team
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